Jerrica Matrone and Whittnay Roberts are two entrepreneurs that had the idea to launch a new line of clothing that would merge the gap between comfy sweats and dressy clothes. Their goal was to create pieces that would transition from lounging around the house to a night out on the town. When they reached out to me about branding their project I was beyond excited. We decided to go with a neutral color palette while incorporating checkered prints for a fun trendy vibe. Overall, they wanted the brand to be modern and sophisticated.
